BASICS OF BUSINESS COMMUNICATION (SYLLABUS)

  UNIT I

Need and Importance of effective communication skills, Basic ways of communication (Listening, Speaking, Reading, Writing), Forms/methods of Communication (verbal-oral and written; non-verbal- Body language, facial expressions, eye contact, gestures, postures, paralinguistic features, signs, symbols, signals etc.), Communication cycle/process (sender, receiver, message, medium/channel, feedback, encoding and decoding) (Thinking, getting ideas, determining intent, selecting notes, and media, encoding, transmitting messages, decoding, receiving, perceiving, and interpreting, giving feedback, etc.), Barriers to communication (physical, mechanical, psychological, socio-cultural, linguistic, inter-personal, organizational, etc.) and techniques to overcome them.


UNIT II

Levels of communication: importance and nature (extra-personal, intrapersonal, interpersonal, transpersonal, organizational, mass and media communication, Communication in business context (channel/flow of communication in business context: formal, informal, vertical, horizontal/lateral, crosswise, grapevine, etc), Written Communication, the process of formal written communication – Designing a message, deciding purpose, analyzing audience, organizing, selecting, arranging ideas, and preparing outlines, enveloping a message – writing, evaluating, revising and editing. Reading and analysis of Business articles, short reports, success stories and caselets.


SEMESTER II

UNIT I

Effective speaking (extempore, prepared speeches, group communication), Business presentation skills (preparing effective power point presentations, presenting in a team), Group discussion and debate.

UNIT II 

Critical Thinking & Writing Skills – Empower your writing skills: Mind Mapping, Prerequisites to paragraph writing, Methods of Paragraph Development, Precis writing, drafting notice, agenda and minutes of a business meeting, Business correspondence (Business letter writing): Principles, 7Cs, standard elements, standard formats, types- enquiry, reply to enquiry, order, complain, and complain settlement, Business proposal writing

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